Ford Credit Ranked Number 1 Financing Brand for Mass Market


J.D. Power 2019 Consumer Financing Satisfaction Study revealed Ford Credit and Lincoln Automotive Financial Services rank number one in their respective categories. Ford Credit has topped the list for the past four out of five years for the Mass Market segment, and Lincoln Automotive Financial Services placed first for the Luxury Brand segment.


“When dealers entrust us with their customers, we take very seriously our responsibility to make their Ford or Lincoln experience even better,” said Jim Drotman, Ford Credit executive vice president of U.S. and Canada. “Customers who feel they are treated well, with integrity and transparency, will return. And they will share their stories with others.” 


Ford Credit continuously works to improve their digital capabilities as they strive to help customers with an array of services and features. The 2019 J.D. Power Study found Ford Credit to dominate over its competitors in areas such as billing and payment process, website experience, and origination process.


“We are investing in making our online experiences faster and easier and designing them so customers can work with us in the channels they prefer and on their schedules,” said Sylvia Veitia, Ford Credit Executive Vice President of Operations and Customer Experience. “Our goal is to make the experience effortless and transparent, from when our customers first start researching a new car all the way through to financing, owning and ultimately getting into their next vehicle and, hopefully, many more.”

The 2019 J.D. Power Study also found that over half of consumers are shopping for auto financing online, and thus there is a stressed importance for providing user-friendly websites. Ford Credit is always working to innovate technology and progress towards easier solutions. Ford Credit’s Account Manager has allowed customers to view and manage their accounts online for nearly two decades now, and they added a Mobile Account Manager over ten years ago. Ford Credit’s tenure with these technological solutions allowed them plenty of time to work out the kinks and create a user-friendly experience, so consumers can handle their auto financing with ease.

“The customer is always at the forefront for our employees, whether they are working with dealers, talking to customers at a business center or working behind the scenes to develop the next product, service or experience,” Drotman said.

If you’re in the market for a new vehicle, come to Autosaver Ford in Comstock and see if your eligible for Ford Credit financing.


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